Topical relevance
Alignment between the publisher, surrounding page, target page, and intended audience.
Quality methodology
A link is approved by context, not a metric.
DR, DA, and traffic estimates are useful signals. None is a quality decision by itself. Every recommendation is reviewed against the publisher, page, campaign, and visible risk.
Request a campaign reviewEvaluation framework
Twelve factors reviewed in context
The depth of review increases with campaign selectivity, market risk, and commercial scope.
Traffic trend
Current visibility and direction over time, not a single point-in-time estimate.
Ranking footprint
The breadth, stability, and commercial relevance of keywords visible in search.
Editorial consistency
Publishing cadence, authorship, usefulness, and coherent editorial standards.
Outbound-link behavior
Link density, destination patterns, commercial footprint, and placement context.
Backlink profile
Referring-domain quality, concentration, suspicious patterns, and historical changes.
Indexation
Whether important site sections and candidate pages remain accessible and indexable.
Content quality
Originality, depth, structure, reader value, and natural contextual integration.
Market fit
Language, country, audience, and industry suitability for the campaign.
Ownership history
Material changes in topic, ownership signals, domain usage, or publishing behavior.
Site coherence
Whether the publication has a credible subject focus rather than uncontrolled topic sprawl.
Visible risk
Spam, hacked content, misleading traffic, aggressive selling, or other disqualifying signals.
Automatic exclusions
What does not enter a recommended campaign
High third-party metrics do not override a disqualifying editorial or risk pattern.
Private blog networks
Link farms and uncontrolled generalist sites
Repurposed or materially off-topic domains
Hacked or injected pages
Misleading or non-durable traffic patterns
Placements that fail campaign or regulated-content requirements
Campaign controls
Strategy, content, anchors, and approval
Quality control continues after a domain is selected.
Target-page review
We assess page intent, content readiness, and whether link acquisition is an appropriate next action.
Anchor governance
Anchors are planned for context and risk. Exact-match language is never treated as a volume target.
Editorial approval
Content must serve the publisher audience, follow the agreed brief, and integrate the approved destination naturally.
Fulfillment and remediation commitment
We commit to the approved scope, documented checks, and transparent delivery record. Search rankings, publisher acceptance, traffic growth, and permanent third-party hosting are not guaranteed.
If a placement changes
- Publisher rejection: recommend an alternative or revise the content with approval.
- Material delay or term change: disclose it before proceeding.
- Link removal or alteration: verify the issue and apply the written proposal or service-order remediation terms.
- Eligibility periods and exceptions: confirmed in writing before fulfillment; never implied by a blanket permanence claim.